DECADES OF DEDICATION and determination propelled Benny Pough to the forefront of the music industry and made him one of the most successful and innovative business leaders of our time. With nearly 30 years of experience, he has helped shape the sound and culture of music worldwide, having been instrumental in delivering radio hits and breaking superstar artists such as Rihanna, Ne-Yo, Justin Bieber, Jay-Z, Young Jeezy, and Kanye West. In his memoir, a collection of stories rich in reflection and vulnerability, Benny Pough exposes the experiences that have shaped him-from being swindled as an eleven-year-old paperboy, to being scouted from a comedy club stage by a Motown executive, to sitting in some of the most coveted seats within his industry. Balancing authority and authenticity, he shares his lessons on living a life of impact, rising through the leadership ranks, and having to overcome the near-death car crash that almost took it all. Transparent, truthful, and telling, On Impact reveals the heart and healing of a man as he strives to leave his indelible mark on the world and unapologetically incites us to do the same.